The Influence of Socialization Agents and Demographic Profiles on Brand Consciousness.
Brand consciousness is more than simply an awareness or preferences for brand names. It is the understanding that brand names, in general, have personal relevance or value in that they serve as a signal of functional or symbolic value. In the United States, the importance of brand names is well esta...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2006
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| Online Access: | http://etd.uum.edu.my/97/1/zaharah.pdf http://etd.uum.edu.my/97/2/zaharah.pdf http://etd.uum.edu.my/97/ |
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