Environmental technological innovation implementation and market demand in Malaysian manufacturing industry

• Main Author: Muhammad Fakhrul, Yusuf
• Format: Thesis
• Language: English; English; English; English
• Published: 2017
• Subjects: HD28-70 Management. Industrial Management; T Technology (General); TS Manufactures
• Online Access: https://etd.uum.edu.my/9584/1/kebenaran%20mendeposit-tidak%20membenarkan%2093978.pdf; https://etd.uum.edu.my/9584/2/s93978_01.pdf; https://etd.uum.edu.my/9584/3/s93978_02.pdf; https://etd.uum.edu.my/9584/4/s93978_references.docx; https://etd.uum.edu.my/9584/

Sustainable development is an international agenda accepted by all stakeholders, namely policy- makers, industry practitioners and the communities, to resolve current and future development problems. The interdependence relationship between economy, social and environment is an important pillar of sustainable development. Environmental technological innovation (ET-innovation) is the key factor that connects those three pillars. Hence, this study’s original contribution to knowledge was the evaluation of the extent of market demand effects on ET-innovation implementation from the perspective of the demand-based view. This study also proposed market orientation as the mediator on the above relationship while the moderating effect of environmental turbulence and managerial ties were also determined. The investigation was done within the scope of the manufacturing industry in Malaysia. The single cross-sectional web-based survey was used to collect the data while the analysis was executed using PLS-SEM. The response rate for the study was 5.6 percent with 186 usable data. Interestingly, the result shows that customer demand has an insignificant direct relationship with ET-innovation, whereas only competitor pressure has direct relationships with ET-innovation implementation as hypothesised. Furthermore, the effect of market orientation as a mediating factor can only be found on the eco-process innovation implementation, while no interaction effects have been found for both environmental turbulence and managerial ties as moderating factors. In conclusion, despite several limitations, this study has proposed and validated a model to better explain ET-innovation implementation in the Malaysian manufacturing industry. This study has also compiled empirical evidence for new and existing theoretical propositions surrounding ET-innovation and environmental innovation. Several practical implications have been derived to further assist stakeholders in implementing ET-innovation. It is hoped that the inputs that originated in this study form the basis for future scholarly research. Recommendations are also outlined in this study.