Key principles and characteristics of an Islamic brand model with special reference to Islamic brand attire

Back in 2007, Islamic brands captivated the attention of marketing scholars. Most previous studies regarding Islamic brands adapted the conventional brand theories and models in examining Muslim consumers' behaviour towards a brand. The adaptation of the conventional brand theory is inappropria...

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Bibliographic Details
Main Author: Muhammad Saiful Islam, Ismail
Format: Thesis
Language:English
English
English
Published: 2018
Subjects:
Online Access:https://etd.uum.edu.my/9219/1/s900453_01.pdf
https://etd.uum.edu.my/9219/2/s900453_02.pdf
https://etd.uum.edu.my/9219/3/s900453_references.docx
https://etd.uum.edu.my/9219/
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