Bank Selection Decision : Factors Influencing the Selection of Banks and Banking Services
Two hundred fifty questionnaires were distributed to customers of several banks in three major towns in Kedah: Jitra, Alor Setar and Sungai Petani. Maybank, Bank Bumiputra (M) Bhd, Sime Bank, Public Bank, Ban Hin Lee Bank, DCB Bank and EON Bank were selected. Questionnaires were developed to exami...
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| Format: | Thesis |
| Language: | English English |
| Published: |
1997
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| Online Access: | http://etd.uum.edu.my/898/1/Md.Saad_Awang.pdf http://etd.uum.edu.my/898/2/1.Md.Saad_Awang.pdf http://etd.uum.edu.my/898/ |
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