Omni-Channel supply chain: a study of the relationship on Omni-channel supply chain and logistics service quality influencing online purchasing behaviour
The consumer behaviour had been affected by the evolution of digital technologies and internet. Online shopping is becoming more popular, with e-commerce market growth that encourages involvement of retailers. However, consumers' satisfaction is still the same as they request for a seamless and...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2018
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| Online Access: | https://etd.uum.edu.my/8957/1/s822495_01.pdf https://etd.uum.edu.my/8957/2/s822495_02.pdf https://etd.uum.edu.my/8957/3/s822495_references.docx https://etd.uum.edu.my/8957/ |
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