Factors influence business success among bumiputera entrepreneurs in Penang

• 主要作者: Khairulhisham, Shamsuddin
• 格式: Thesis
• 语言: English; English; English
• 出版: 2019
• 主题: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• 在线阅读: https://etd.uum.edu.my/8928/1/s820352_01.pdf; https://etd.uum.edu.my/8928/2/sS820352_02.pdf; https://etd.uum.edu.my/8928/3/s820352_references.docx; https://etd.uum.edu.my/8928/

Penang is the second smallest state in Malaysia with statistic showed that Bumiputra involvement in the area of small and medium scale business is not encouraging and has the lowest involvement compared to other states. Hence, this study investigated the factors influence business success of Bumiputra entrepreneurs in Penang. This research focused on four independent variables that contributed to the business success namely entrepreneurial self-efficacy, motivation, government support, and social networking. This research use a survey methodology by questionnaire, then analysed by using descriptive analysis, correlation and regression analysis. Findings showed that entrepreneurial self-efficacy, government support and social networking have positive influence on bumiputra entrepreneur business success. However one variable that is motivation has no significance influence to bumiputra entrepreneurs business success in Penang. The findings of this study could contribute both to theorists and managerial practitioners.