A study on the key success factors of University Utara Malaysia's portal service performance
The UUM Portal is an accessible platform that definitely designed for UUM students to access the information about the university and acts as the student’s learning center with various related services. Recently, the technology evolves over time at the rate, reviews and updates with the successful f...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8835/1/s818168_01.pdf https://etd.uum.edu.my/8835/2/s818168_02.pdf https://etd.uum.edu.my/8835/3/s818168_references.docx https://etd.uum.edu.my/8835/ |
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| Summary: | The UUM Portal is an accessible platform that definitely designed for UUM students to access the information about the university and acts as the student’s learning center with various related services. Recently, the technology evolves over time at the rate, reviews and updates with the successful features to ensure the portal service performance at the higher level to gain the user requirements and satisfactions. Thus, the objective of this study is to identify the relationship between student’s perceived usefulness, ease of use and attitude towards using the UUM portal service
performance. A total of 98 respondents amongst the students of College of Business (COB) were participated in this study. The data were analyzed via descriptive analysis, Partial Least Squares Structural Equation Modelling (PLS), measurement model assessment and structural model assessment. Finding contributed that there were positive significant relationship between the perceived usefulness, perceived ease of use, and attitude towards using, with portal service performance. The study concluded with some suggestions with embedded the keys success factors to further enhance the UUM portal system in future. |
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