Strategic innovation, customer relationship management and the performance of SMEs' in Yemen: the moderating role of intellectual capital

The current study is the culmination of a number of years of research in the field of intellectual capital (IC), strategic innovation (SI) and customer relationship management (CRM) in relation to the pursuit of high performance in small and medium enterprises (SMEs). Against the background of the g...

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Bibliographic Details
Main Author: Alqershi, Nagwan Abdulwahab Mohammed
Format: Thesis
Language:English
English
Published: 2019
Subjects:
Online Access:http://etd.uum.edu.my/8141/
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