Effect of customer satisfaction on customer loyalty and the moderating role of customer experience in the Nigerian hotel industry

The dynamism of the hospitality industry has called for the need to have satisfied and loyal customers in order to achieve competitiveness. Therefore, this study aims to propose and validate a customer loyalty model in the hotel sector. Drawing from social exchange theory and confirmation-disconfirm...

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书目详细资料
主要作者: Gawuna, Muhammad Sani
格式: Thesis
语言:English
English
出版: 2019
主题:
在线阅读:https://etd.uum.edu.my/8101/1/s901645_01.pdf
https://etd.uum.edu.my/8101/2/s901645_02.pdf
https://etd.uum.edu.my/8101/
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