Impact of sustainable supply chain linkages with BOP firms on MNEs' internationalization: mediating role of market knowledge competence
Multinational Enterprises (MNEs) are increasingly interested in engaging with Base of Pyramid (BoP) enterprises in host market as part of their global supply chain networks in pursuit of internationalization strategy. Recently, the literature in international marketing has emerged to shed light on p...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2018
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| Online Access: | https://etd.uum.edu.my/8025/1/s95043_01.pdf https://etd.uum.edu.my/8025/2/s95043_02.pdf https://etd.uum.edu.my/8025/ |
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