Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan

Customer loyalty is a determinant on the survival of a business, mainly through its ability to assist businesses in reducing marketing costs, in facing competitions, and in increasing profits. Based on the Media Richness Theory and Commitment-Trust Theory, this research sets out to identify the infl...

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Main Author: Noraihan, Mohamad
Format: Thesis
Language:English
English
English
Published: 2018
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Online Access:https://etd.uum.edu.my/7462/1/Depositpermission_s900548.pdf
https://etd.uum.edu.my/7462/2/s900548_01.pdf
https://etd.uum.edu.my/7462/3/s900548_02.pdf
https://etd.uum.edu.my/7462/
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spelling my.uum.etd.74622021-08-11T04:47:35Z https://etd.uum.edu.my/7462/ Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan Noraihan, Mohamad HF5415.33 Consumer Behavior. Customer loyalty is a determinant on the survival of a business, mainly through its ability to assist businesses in reducing marketing costs, in facing competitions, and in increasing profits. Based on the Media Richness Theory and Commitment-Trust Theory, this research sets out to identify the influence of media richness linkage in the context of customer loyalty. A longitudinal study in the form of two-phase panel study was carried out on the community of educational institutions who bought their computer related products at a computer business premise. Respondents were selected based on the combination of purposive sampling and systematic random sampling techniques. Some 295 respondents were interviewed in the first phase using questionnaires as soon as they purchased products at the identified premise to determine the influence of media richness linkage on trust and loyalty towards the business premise. In the second phase, a number of 192 respondents voluntarily completed the questionnaires after three months of purchase to ascertain their experience in using the products and their loyalty to continue their business transactions with the premise. A constructed hypothetical model was analysed through Partial Least Squares-Structural Equation Modeling (PLS-SEM). Results indicate that media richness linkage positively and significantly influenced customer’s trust during the information reinforcement process until purchase takes place. However, the media richness linkage is a temporary catalyst unlike usage experience and entrepreneur’s personality which bind customer loyalty to businesses. In sum, media richness linkage is an important advertisement stimulus in spurring the purchase of business products. The viability of customer’s loyalty towards business premises is still driven by customer’s trust towards good entrepreneur’s personality. 2018 Thesis NonPeerReviewed text en https://etd.uum.edu.my/7462/1/Depositpermission_s900548.pdf text en https://etd.uum.edu.my/7462/2/s900548_01.pdf text en https://etd.uum.edu.my/7462/3/s900548_02.pdf Noraihan, Mohamad (2018) Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan. PhD. thesis, Universiti Utara Malaysia. http://sierra.uum.edu.my/record=b1697830~S1
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
English
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Noraihan, Mohamad
Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan
description Customer loyalty is a determinant on the survival of a business, mainly through its ability to assist businesses in reducing marketing costs, in facing competitions, and in increasing profits. Based on the Media Richness Theory and Commitment-Trust Theory, this research sets out to identify the influence of media richness linkage in the context of customer loyalty. A longitudinal study in the form of two-phase panel study was carried out on the community of educational institutions who bought their computer related products at a computer business premise. Respondents were selected based on the combination of purposive sampling and systematic random sampling techniques. Some 295 respondents were interviewed in the first phase using questionnaires as soon as they purchased products at the identified premise to determine the influence of media richness linkage on trust and loyalty towards the business premise. In the second phase, a number of 192 respondents voluntarily completed the questionnaires after three months of purchase to ascertain their experience in using the products and their loyalty to continue their business transactions with the premise. A constructed hypothetical model was analysed through Partial Least Squares-Structural Equation Modeling (PLS-SEM). Results indicate that media richness linkage positively and significantly influenced customer’s trust during the information reinforcement process until purchase takes place. However, the media richness linkage is a temporary catalyst unlike usage experience and entrepreneur’s personality which bind customer loyalty to businesses. In sum, media richness linkage is an important advertisement stimulus in spurring the purchase of business products. The viability of customer’s loyalty towards business premises is still driven by customer’s trust towards good entrepreneur’s personality.
format Thesis
author Noraihan, Mohamad
author_facet Noraihan, Mohamad
author_sort Noraihan, Mohamad
title Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan
title_short Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan
title_full Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan
title_fullStr Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan
title_full_unstemmed Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan
title_sort pengaruh jalinan kekayaan media dan personaliti usahawan islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan
publishDate 2018
url https://etd.uum.edu.my/7462/1/Depositpermission_s900548.pdf
https://etd.uum.edu.my/7462/2/s900548_01.pdf
https://etd.uum.edu.my/7462/3/s900548_02.pdf
https://etd.uum.edu.my/7462/
http://sierra.uum.edu.my/record=b1697830~S1
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score 13.160551