Consumer green purchase behaviour among millennial generation

• المؤلف الرئيسي: Nurul Amanina, Abdul Basir
• التنسيق: أطروحة
• اللغة: English; English
• منشور في: 2018
• الموضوعات: HF5415.33 Consumer Behavior.
• الوصول للمادة أونلاين: https://etd.uum.edu.my/7455/1/s822567_01.pdf; https://etd.uum.edu.my/7455/2/s822567_02.pdf; https://etd.uum.edu.my/7455/

The rapid growth of development in the economy for the last few decades has greatly increase consumers’ worldwide consumption and became the main cause that contribute to environmental degradation. Consequently, more people becoming increasingly aware and concerned about environmental issues especi...