The mediating effect of brand trust on the relationships between dimensions of brand equity and purchase intention toward smartphone
It has been stated that the technology of smartphone greatly affects the behavior of people and their attitude toward the purchase. However, there are lack of studies on the purchase intention of customer regarding smartphone usage among young adults has been reported by several researchers at pa...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/7371/ |
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