The relationships between brand attributes and word of mouth on brand identity and brand image
Companies all around the world have to deal with issues relating to brand image development and maintenance because brand image can affect their brand performance. Based on the attribution theory, this research examined the impact of the components of brand attributes, namely brand relevance, brand...
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | 学位論文 |
| 言語: | English English |
| 出版事項: |
2017
|
| 主題: | |
| オンライン･アクセス: | http://etd.uum.edu.my/7297/ |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|