Factors influencing franchisees' business performance : a study on the Nigerian franchise system
This study explores factors that influence franchisees’ business performance in Nigeria. Using a model of factors influencing franchise system performance as a conceptual framework, an extensive review and synthesis of literature was done. The literature synthesis led to the development of four (4...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/6722/ |
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