Impact of advertising on consumer's buying behavior among undergraduate students in Universiti Utara Malaysia

In the new era and the modern world advertising industry is experiencing fast extraordinary changes. Commonly, advertising is one of platform for communication that used to inform, persuade and remind consumers about the existence of certain products or services in the certain market. Advertising, s...

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Bibliographic Details
Main Author: Yuhalis, Abdul Hadi
Format: Thesis
Language:English
English
Published: 2016
Subjects:
Online Access:https://etd.uum.edu.my/6429/1/s818368_01.pdf
https://etd.uum.edu.my/6429/2/s818368_02.pdf
https://etd.uum.edu.my/6429/
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