The direct and indirect influence of brand image, brand experience, and brand personality on brand loyalty
The objective of this study is to investigate the relationships between brand image (BI), brand experience (BE), brand personality (BP), and brand loyalty (BL) of automobile local brands in Malaysia and also determining the mediating effect of brand satisfaction (BS) and brand trust (BT) on those re...
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| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | English English |
| 出版事項: |
2016
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| 主題: | |
| オンライン･アクセス: | http://etd.uum.edu.my/6254/ |
| タグ: |
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