Factors influence online buying behavior on online shopping: A study among UUM postgraduate students
The internet has develop new distribution channel and online transaction are rapidly increasing. This has created a need to understand how the consumer perceive and effect their buying. The purpose of this dissertation is to examine if there is any particular factors that influence the consumer buyi...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/5936/1/s817829_01.pdf https://etd.uum.edu.my/5936/2/s817829_02.pdf https://etd.uum.edu.my/5936/ |
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