Relationship between service quality and customer loyalty: mediating effect of customer satisfaction and customer trust in Thailand’s audit firms

• 主要作者: Pringviriya, Nuchsara
• 格式: Thesis
• 语言: English; English
• 出版: 2015
• 主题: HF5415.33 Consumer Behavior.
• 在线阅读: http://etd.uum.edu.my/5750/

Customer loyalty is a competitive tool for companies. The growth and survival of companies depend on how loyal their customers are, and the audit firm is no exception. Customer loyalty has played an important role in achieving competitive advantages. Customer loyalty can increase a company’s income...