Relationship between service quality and customer loyalty: mediating effect of customer satisfaction and customer trust in Thailand’s audit firms

• 第一著者: Pringviriya, Nuchsara
• フォーマット: 学位論文
• 言語: English; English
• 出版事項: 2015
• 主題: HF5415.33 Consumer Behavior.
• オンライン･アクセス: http://etd.uum.edu.my/5750/

Customer loyalty is a competitive tool for companies. The growth and survival of companies depend on how loyal their customers are, and the audit firm is no exception. Customer loyalty has played an important role in achieving competitive advantages. Customer loyalty can increase a company’s income...