Effectiveness of sales manager's leadership in implementing lead management: A case study on Tan Chong Motors (Sarawak)

The mission of Tan Chong Motors (TCM) Sarawak was to fulfill top management’s vision for Sarawak Region Mid-Term Plan of increasing the current market share of 3.6% (for year 2011) to 24.4% by 2016. The sales management and leadership behaviors of present Heads of Branch (HOBs) were found to be inef...

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Bibliographic Details
Main Author: Ooi, Chin Lye
Format: Thesis
Language:English
English
Published: 2015
Subjects:
Online Access:http://etd.uum.edu.my/5333/
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