Factors influencing customer re-patronage behavior: The mediating effect of customer satisfaction
The purpose of this study is to investigate the influence of DINESERV model on the level of customer satisfaction as the mediator on consumer re-patronage behavioural intentions in fast food restaurant industry. The study will focus on the undergraduate of UNIVERSITI UTARA MALAYSIA (UUM) in Kedah. S...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English English |
| 出版: |
2015
|
| 主题: | |
| 在线阅读: | http://etd.uum.edu.my/5234/ |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|