Factors influencing customer re-patronage behavior: The mediating effect of customer satisfaction
The purpose of this study is to investigate the influence of DINESERV model on the level of customer satisfaction as the mediator on consumer re-patronage behavioural intentions in fast food restaurant industry. The study will focus on the undergraduate of UNIVERSITI UTARA MALAYSIA (UUM) in Kedah. S...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English English |
| 出版: |
2015
|
| 主題: | |
| 在線閱讀: | http://etd.uum.edu.my/5234/ |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|