Factors influencing customer re-patronage behavior: The mediating effect of customer satisfaction

• المؤلف الرئيسي: Yap, Luen Her
• التنسيق: أطروحة
• اللغة: English; English
• منشور في: 2015
• الموضوعات: HF5415.33 Consumer Behavior.
• الوصول للمادة أونلاين: http://etd.uum.edu.my/5234/

The purpose of this study is to investigate the influence of DINESERV model on the level of customer satisfaction as the mediator on consumer re-patronage behavioural intentions in fast food restaurant industry. The study will focus on the undergraduate of UNIVERSITI UTARA MALAYSIA (UUM) in Kedah. S...