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Use of social media, student engagement, and academic performance of business students at Universiti Utara Malaysia

Social media is considered an important phenomenon in today’s generation and is more popular among youngsters in many nations. This study aims to investigate the effect of social media on academic performance of students of College of Business at Universiti Utara Malaysia through the mediation of st...

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Main Author: Alshuaibi, Mohamad Sa'id Ibrahim
Format: Thesis
Language:English
English
Published: 2015
Subjects:
HF5549-5549.5 Personnel Management. Employment
Online Access:http://etd.uum.edu.my/5148/
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spelling my.uum.etd.51482021-03-18T03:48:04Z http://etd.uum.edu.my/5148/ Use of social media, student engagement, and academic performance of business students at Universiti Utara Malaysia Alshuaibi, Mohamad Sa'id Ibrahim HF5549-5549.5 Personnel Management. Employment Social media is considered an important phenomenon in today’s generation and is more popular among youngsters in many nations. This study aims to investigate the effect of social media on academic performance of students of College of Business at Universiti Utara Malaysia through the mediation of student engagement using self-determination theory. A total number of 227 students were randomly chosen to participate in this study. Questionnaire was used as the main data collection technique, which was personally administered during class sessions. Structural equation modelling-partial least square (SEM-PLS) was used as the main data analysis to test the research hypotheses. Result showed no direct relationship between social media and academic performance, but the effect was mediated by agentic engagement and behavioural engagement. The result suggests that social media has the potential to be used in a learning environment as it promotes engagement of student in class and subsequently their academic performance and success. Recommendations for future research and limitations of the study are also highlighted 2015 Thesis NonPeerReviewed text en /5148/1/s815350.pdf text en /5148/2/s815350_abstract.pdf Alshuaibi, Mohamad Sa'id Ibrahim (2015) Use of social media, student engagement, and academic performance of business students at Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HF5549-5549.5 Personnel Management. Employment
spellingShingle HF5549-5549.5 Personnel Management. Employment
Alshuaibi, Mohamad Sa'id Ibrahim
Use of social media, student engagement, and academic performance of business students at Universiti Utara Malaysia
description Social media is considered an important phenomenon in today’s generation and is more popular among youngsters in many nations. This study aims to investigate the effect of social media on academic performance of students of College of Business at Universiti Utara Malaysia through the mediation of student engagement using self-determination theory. A total number of 227 students were randomly chosen to participate in this study. Questionnaire was used as the main data collection technique, which was personally administered during class sessions. Structural equation modelling-partial least square (SEM-PLS) was used as the main data analysis to test the research hypotheses. Result showed no direct relationship between social media and academic performance, but the effect was mediated by agentic engagement and behavioural engagement. The result suggests that social media has the potential to be used in a learning environment as it promotes engagement of student in class and subsequently their academic performance and success. Recommendations for future research and limitations of the study are also highlighted
format Thesis
author Alshuaibi, Mohamad Sa'id Ibrahim
author_facet Alshuaibi, Mohamad Sa'id Ibrahim
author_sort Alshuaibi, Mohamad Sa'id Ibrahim
title Use of social media, student engagement, and academic performance of business students at Universiti Utara Malaysia
title_short Use of social media, student engagement, and academic performance of business students at Universiti Utara Malaysia
title_full Use of social media, student engagement, and academic performance of business students at Universiti Utara Malaysia
title_fullStr Use of social media, student engagement, and academic performance of business students at Universiti Utara Malaysia
title_full_unstemmed Use of social media, student engagement, and academic performance of business students at Universiti Utara Malaysia
title_sort use of social media, student engagement, and academic performance of business students at universiti utara malaysia
publishDate 2015
url http://etd.uum.edu.my/5148/
_version_ 1695533665178615808
score 13.18916

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