Perbezaan agama, tahap pendidikan dan umur terhadap kesedaran kepada produk dan perkidmatan perbankan Islam dalam kalangan bukan Islam

• Main Author: Sallam, Abdullah
• Format: Thesis
• Language: English; English
• Published: 2015
• Subjects: HG Finance
• Online Access: http://etd.uum.edu.my/4983/

Islamic finance is a financial system that is abstract until the first half of the twentieth century. After nearly three decades of global awareness on Islamic banking, Malaysia moving towards for establishment the first Islamic bank. Islamic banking has to compete with conventional banking that has a longer history than Islamic banking. Recognizing that competition, Islamic banks need to know the factors that influence the awareness, understanding and perception towards Islamic banking. Islamic banking system not only to Muslims, but also can be used by non-Muslims. In Malaysia, 40% of the population is non-Muslim and therefore a target market to non-Muslims is just as important to Islamic banks. The aim of this study is basically to investigate the factors that influence the awareness, understanding and perception among non-Muslims against Islamic banking products and services in Kota Setar, Kedah. Influence factors identified and discussed in this study was the differences of religion, level of education and age. Simple random sampling was used in the sample selection. A total of 150 questionnaires were distributed to non-Muslim respondents in Kota Setar, only 128 were returned and can only be used in this analysis. Data in this study were analyzed using the "Statistical Package for Social Science" SPSS version 19. Results of the study were tested using descriptive analysis and one-way ANOVA test. Based on the analytical results of the study, indicate that there is no significant differences for difference religion on the awareness, understanding and perception of non-Muslims towards Islamic banking, while there were significant differences for level of education and age on the awareness, understanding and perception towards Islamic banking. This study is expected to have implications for Islamic banks to attract non-Muslims towards product and services offered and recommendations for future research related to Islamic banking