Factors affecting choice of cafeteria among Universiti Utara Malaysia students
The purpose of conducting this research project is to examine the factors of food quality, service quality, menu, price, convenience as well as cleanliness that influenced customer satisfaction towards cafeteria operating in Universiti Utara Malaysia, Kedah West Malaysia. To attain the objectives of...
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Format: | Thesis |
Language: | English English |
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2014
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Online Access: | https://etd.uum.edu.my/4510/1/s810071.pdf https://etd.uum.edu.my/4510/2/s810071_abstract.pdf https://etd.uum.edu.my/4510/ |
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