Cross border shopping intention : An investigation of Malaysian Border Town (Padang Besar)
Cross border tourism can be modeled from the neo-classical economics theoretical demand framework based on an individual tourist/consumer visiting neighboring countries with the purpose of directly consuming goods and services which are cheaper in that country and/ or are unavailable in the country...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2014
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| Online Access: | http://etd.uum.edu.my/4196/1/s810123.pdf http://etd.uum.edu.my/4196/2/s810123_abstract.pdf http://etd.uum.edu.my/4196/ |
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