Is this the right choice? Factors influencing brand consciousness
The aim of this study is to investigate the factors influencing Brand Consciousness. The researcher used dimensions from various researchers on a sample of 250 local university undergraduate students. Questionnaire was used to gather information. The findings showed that there is a significant relat...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/4056/1/s813334.pdf https://etd.uum.edu.my/4056/2/s813334_abstract.pdf https://etd.uum.edu.my/4056/ |
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| Summary: | The aim of this study is to investigate the factors influencing Brand Consciousness. The researcher used dimensions from various researchers on a sample of 250 local university undergraduate students. Questionnaire was used to gather information. The findings showed that there is a significant relationship between High-Quality Conscious, Price Conscious, Impulse Conscious, Brand-Loyalty Conscious, and Brand Consciousness. The result of the multiple regression showed that Brand Loyalty has the highest influenced on Brand Consciousness.
Recommendation, implication and direction for future research also discussed. |
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