Perspektif Konstruktivisme Sosial dan Strategi Komunikasi Pemasaran Terhadap Jenama Destinasi Negara Dalam Kemajuan Industri Pelancongan di Indonesia dan di Malaysia
The development and interpretation of a country destination brand has the capacity to boost the tourism industry. The main problems in this study are the branding of tourism destination brand and how the branding development and interpretation attract tourists in deciding their holiday destinations....
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Main Author: | Bungin, HM. Burhan |
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Format: | Thesis |
Language: | English English |
Published: |
2013
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Subjects: | |
Online Access: | https://etd.uum.edu.my/3877/1/s92157.pdf https://etd.uum.edu.my/3877/7/s92157.pdf https://etd.uum.edu.my/3877/ |
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