Influence of Service Quality, Corporate Image, Perceived Value, Switching Costs and Culture on Customer Behavioural Responses in the Nigerian Banks
The study aims to explore the influence of functional quality, technical quality, perceived value and corporate image on customer behavioural responses with the moderating effect of switching costs and culture. To this end, a conceptual model was developed based on the extant literature to test the...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/3754/1/s92184.pdf http://etd.uum.edu.my/3754/ |
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