Framework for Adoption of Customer Relationship Management System in Hospital

Customer Relationship Management (CRM) systems enable hospitals to provide better quality of services, to improve customers' satisfaction, and to increase their profitability and competitiveness. However, there is little attention and lack of adoption of the CRM systems in private hospitals in...

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Bibliographic Details
Main Author: Rababah, Khalid Ali Mohammad
Format: Thesis
Language:English
English
Published: 2012
Subjects:
Online Access:http://etd.uum.edu.my/3361/1/KHALID_ALI_MOHAMMAD_RABABAH.pdf
http://etd.uum.edu.my/3361/3/KHALID_ALI_MOHAMMAD_RABABAH.pdf
http://etd.uum.edu.my/3361/
http://sierra.uum.edu.my/record=b1242552~S1
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