Brand Loyalty : The Case of Telekom Malaysia (TM)

• المؤلف الرئيسي: Lazan, Ahmad Najib
• التنسيق: أطروحة
• اللغة: English; English
• منشور في: 2012
• الموضوعات: HF5001-6182 Business
• الوصول للمادة أونلاين: http://etd.uum.edu.my/3070/1/AHMAD_NAJIB_BIN_LAZAN.pdf; http://etd.uum.edu.my/3070/3/AHMAD_NAJIB_BIN_LAZAN.pdf; http://etd.uum.edu.my/3070/

Brand loyalty is the main thing in an organization that leads by customer satisfaction toward products and services offer. This study is conducted to explore the main factors that contribute to brand loyalty in the telecommunication company, TM .There are five main factors used in the case study tha...