Investigate the Customer's Understanding of the Billboard Advertisements

• 主要作者: Abdullah, Alkhaldi Shrouq
• 格式: Thesis
• 語言: English; English
• 出版: 2012
• 主題: HF5801-6182 Advertising
• 在線閱讀: https://etd.uum.edu.my/3043/1/Alkhaldi_Shrouq_Abdullah.pdf; https://etd.uum.edu.my/3043/2/Alkhaldi_Shrouq_Abdullah_12.pdf; https://etd.uum.edu.my/3043/

The topic of this project is INVESTIGATE THE CUSTOMER'S UNDERSTANDING OF THE BILLBOARD ADVERTISEMENTS. The main purpose of this study focuses on the issue of investigating whether understanding of pictorial, text, and overall message and Keller model for Attention, Relevance, Confidence, and Sa...