Determinant of Customer Purchase Intention Towards Residential Properties Market in Penang

• المؤلف الرئيسي: Mohd Amirul Hafidz, Ahmat
• التنسيق: أطروحة
• اللغة: English; English
• منشور في: 2011
• الموضوعات: HD28-70 Management. Industrial Management
• الوصول للمادة أونلاين: http://etd.uum.edu.my/2912/1/Mohd_Amirul_Hafidz_Ahmat.pdf; http://etd.uum.edu.my/2912/2/1.Mohd_Amirul_Hafidz_Ahmat.pdf; http://etd.uum.edu.my/2912/

This study purposed to determine the purchase intention towards residential properties market in Penang. A field survey of visiting customer to properties companies in Penang was conducted to determine the influence factors of price, product, place/location and promotion on customer purchasing inten...