Determinant of Customer Purchase Intention Towards Residential Properties Market in Penang
This study purposed to determine the purchase intention towards residential properties market in Penang. A field survey of visiting customer to properties companies in Penang was conducted to determine the influence factors of price, product, place/location and promotion on customer purchasing inten...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/2912/1/Mohd_Amirul_Hafidz_Ahmat.pdf http://etd.uum.edu.my/2912/2/1.Mohd_Amirul_Hafidz_Ahmat.pdf http://etd.uum.edu.my/2912/ |
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