Factors Perceived by Customers in Choosing Restaurant

• المؤلف الرئيسي: Norazilawati, Abdul Razak
• التنسيق: أطروحة
• اللغة: English; English
• منشور في: 2011
• الموضوعات: HF5001-6182 Business
• الوصول للمادة أونلاين: https://etd.uum.edu.my/2853/1/NORAZILAWATI_ABDUL_RAZAK.pdf; https://etd.uum.edu.my/2853/2/1.NORAZILAWATI_ABDUL_RAZAK.pdf; https://etd.uum.edu.my/2853/

This paper examines the factors perceived which influence customers’ decision in choosing suitable restaurant for their meals. Since the restaurant sector is one of the fastest growing sectors, it is a paramount important to investigate the customers’ perception on restaurant service quality. Sampli...