An Empirical Investigation on the Acceptance and Adoption of E-Commerce Among Internet Users in Malaysia

• Main Author: Shaidatul Ak'mar, Yahya
• Format: Thesis
• Language: English; English
• Published: 2011
• Subjects: HF5546-5548.6 Office Management
• Online Access: http://etd.uum.edu.my/2774/1/Shaidatul_Ak%27mar_Yahya.pdf; http://etd.uum.edu.my/2774/2/1.Shaidatul_Ak%27mar_Yahya.pdf; http://etd.uum.edu.my/2774/

This study examines the effect of three factors on the acceptance and adoption of electronic commerce among internet user in Malaysia. A review of the literature shows that owner characteristics such as lack of knowledge and perceived lack of trust are significant inhibitors while environment charac...