Predictors of IJV Performance and the Mediating Effect of Relationship Marketing Orientation Using Structural Equation Model
The international joint venture (IJVs) foreign investment has increased in the last three decades across all business sectors worldwide. IJVs represent one of the most popular strategies for firms from multiple countries to share risk and resources, to gain knowledge, and to obtain access to new mar...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2011
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| Online Access: | http://etd.uum.edu.my/2574/1/Wanida_Wadeecharoen.pdf http://etd.uum.edu.my/2574/2/1.Wanida_Wadeecharoen.pdf http://etd.uum.edu.my/2574/ |
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