The Influence of Market Orientation on the Performance of Students' Owned Business in Universiti Utara Malaysia

• المؤلف الرئيسي: Nuur Atikah, Ghazali
• التنسيق: أطروحة
• اللغة: English; English
• منشور في: 2010
• الموضوعات: HD28-70 Management. Industrial Management
• الوصول للمادة أونلاين: http://etd.uum.edu.my/2531/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000768020

This study investigates the influence of market orientation on student owned businesses performance in University Utara Malaysia (UUM) main campus. The objectives of the study were 1) to examine the level of market orientation that being practice by students own business in UUM and 2) to determine t...