Determinants Influencing Foreign Students' Decision to Study in UUM: A Study of UUM International Students

• Main Author: Al-Sharif, Adham T. R.
• Format: Thesis
• Language: English; English
• Published: 2010
• Subjects: LB2300 Higher Education
• Online Access: http://etd.uum.edu.my/2459/1/Adham_T._R._Al-Sharif.pdf; http://etd.uum.edu.my/2459/2/1.Adham_T._R._Al-Sharif.pdf; http://etd.uum.edu.my/2459/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000768706

It is important that Higher Education Institutions recognized themselves as contributing in the service industry to meet with the increasing demand of their stakeholders. In competing globally, Malaysian institutions are becoming popular destination for overseas studies. This study investigates the relationship between Perception of the International students And Quality of Reputation, Promotion, Institutional Culture and People culture, Price and Quality and expertise of staff. The study involved foreign students who were studying at Universiti Utara Malaysia (Northern Malaysian University). A total number of 123 valid responses were collected through questionnaire-based survey method representing a total of 82% per cent response rate. The result of this study had indicated that there was a significant relationship between the determinants that influencing foreign student's decision to study in UUM.