An Evaluation on Promotion and Advertisement Awareness: Case Study of AirAsia

• Main Author: Mir Fariz, Mir Ishak
• Format: Thesis
• Language: English; English
• Published: 2010
• Subjects: HF5801-6182 Advertising
• Online Access: http://etd.uum.edu.my/2450/1/Mir_Fariz_Mir_Ishak.pdf; http://etd.uum.edu.my/2450/2/1.Mir_Fariz_Mir_Ishak.pdf; http://etd.uum.edu.my/2450/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000768698

Air line service like Air Asia has been a big success and threat for other airline service in the country. Those days flying is only related to rich and wealthy people. But now with the cheap fair, everyone can fly. According to Geoffrey's (2009) in his article in Geoffrey mention that AirAsia "Kuala Lumpur International is becoming positively boring, with 44% of the flights being AirAsia A320s as the airline becomes the largest user of the airport". This article explains on how AirAsia need to look for other location to cater to their customers need as KLIA is a bit too crowded. Geoffrey's (2009) also mentions that AirAsia is targeting their passenger comforts at the pricing level that result in the increase of their profits. Research questionnaire is for this research. The questionnaire is distributed to AirAsia passenger at the terminal. Respondents are randomly selected from AirAsia main airports. This is done so that event spread (LCCT) of mixture sampling can be gathered. If the sample only be gather from them the main airport, which is in LCCT for AirAsia. The result will only be for people from the Klang Valley and not all over the country. Then the result are projected via SPSS. The questionnaire consists of 2 parts. Part A consist of demographics questions. Part B consists of the research paper questions. Part B consist of question how aware are the market or the respondent on AirAsia promotion and advertisement activities. There are 11 questions in part B.