The Influencing Factors of Customer Relationship Management Performance in Malaysian Electronic Banking
Customer relationship management is defined as the strategies taken by the service providers to create value in their service to retain customers. The main dimensions of customer relationship management performance are developed from the behavior-based perspective such as customer satisfaction; rep...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2010
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| Online Access: | https://etd.uum.edu.my/2365/1/Samsudin_Wahab.pdf https://etd.uum.edu.my/2365/2/1.Samsudin_Wahab.pdf https://etd.uum.edu.my/2365/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000764447 |
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