Effect of Market Orientation on Small Business Performance
The aims of this study are to investigate whether there is any relationship between the small business firm performance and the practice of market orientation. This study will investigate the direct linkage between small business performance and the practice of market orientation in small business s...
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2008
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Online Access: | http://etd.uum.edu.my/207/1/Emad._B._A._Galbun.pdf http://etd.uum.edu.my/207/2/Emad._B._A._Galbun.pdf http://etd.uum.edu.my/207/ |
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my.uum.etd.2072013-07-24T12:06:06Z http://etd.uum.edu.my/207/ Effect of Market Orientation on Small Business Performance Galbun, Emad B. A. HB615-715 Entrepreneurship. Risk and uncertainty. Property The aims of this study are to investigate whether there is any relationship between the small business firm performance and the practice of market orientation. This study will investigate the direct linkage between small business performance and the practice of market orientation in small business sector. Additionally, this study will also help small business owners or entrepreneurs to actually practice marketing concept in their organization. Data were collected using a survey method and questionnaires were delivered personally and by mail to the owners of small firms operating in the areas of Changlun town and small businesses operating in UUM shopping malls as well. The sample size was 40 firms which were selected among small firms operated in Changlun and UUM. The result of the hypothesis regression analyses indicated that all hypotheses test were supported and there is certainly a positive effect and significant relationship between the three dimension/factor of market orientation and firm performance in small firms. 2008-05 Thesis NonPeerReviewed application/pdf en http://etd.uum.edu.my/207/1/Emad._B._A._Galbun.pdf application/pdf en http://etd.uum.edu.my/207/2/Emad._B._A._Galbun.pdf Galbun, Emad B. A. (2008) Effect of Market Orientation on Small Business Performance. Masters thesis, Universiti Utara Malaysia. |
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HB615-715 Entrepreneurship. Risk and uncertainty. Property |
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HB615-715 Entrepreneurship. Risk and uncertainty. Property Galbun, Emad B. A. Effect of Market Orientation on Small Business Performance |
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The aims of this study are to investigate whether there is any relationship between the small business firm performance and the practice of market orientation. This study will investigate the direct linkage between small business performance and the practice of market orientation in small business sector. Additionally, this study will also help small business owners or entrepreneurs to actually practice marketing concept in their organization. Data were collected using a survey method and questionnaires were delivered personally and by mail to the owners of small firms operating in the areas of
Changlun town and small businesses operating in UUM shopping malls as well. The sample size was 40 firms which were selected among small firms operated in Changlun and UUM. The result of the hypothesis regression analyses indicated that all hypotheses test were supported and there is certainly a positive effect and significant relationship between the three dimension/factor of market orientation and firm performance in small firms. |
format |
Thesis |
author |
Galbun, Emad B. A. |
author_facet |
Galbun, Emad B. A. |
author_sort |
Galbun, Emad B. A. |
title |
Effect of Market Orientation on Small Business Performance |
title_short |
Effect of Market Orientation on Small Business Performance |
title_full |
Effect of Market Orientation on Small Business Performance |
title_fullStr |
Effect of Market Orientation on Small Business Performance |
title_full_unstemmed |
Effect of Market Orientation on Small Business Performance |
title_sort |
effect of market orientation on small business performance |
publishDate |
2008 |
url |
http://etd.uum.edu.my/207/1/Emad._B._A._Galbun.pdf http://etd.uum.edu.my/207/2/Emad._B._A._Galbun.pdf http://etd.uum.edu.my/207/ |
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1644276099559981056 |
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13.18916 |