Profil Pelancongan Mengikut Demografi, Gaya Hidup, Aktiviti Kegemaran Dan Nilai-Nilai Peribadi 51 Destinasi Pelancongan Warisan

• Main Author: Rahime, Ab. Rauf
• Format: Thesis
• Language: English; English
• Published: 2000
• Subjects: G154.9-155.8 Travel and state. Tourism
• Online Access: https://etd.uum.edu.my/201/1/RAHIME_BT._AB._RAUF_-_Profil_pelancong_mengikut_demografi.....pdf; https://etd.uum.edu.my/201/2/1.RAHIME_BT._AB._RAUF_-_Profil_pelancong_mengikut_demografi.....pdf; https://etd.uum.edu.my/201/

The tourism industry has grown phenomenally in the past few decades. Coupled with the growth in tourism is a booming interest in history, heritage and culture. It is not surprising that heritage has become a major catalyst for the whole travel experience. In accordance with this new development a survey is conduct to develop a profile of visitors to the heritage tourism destinations based on lifestyles, activity level preference and personal values. For the purpose of this study, only historical building are concerned as heritage tourism product. And data were collected by surveying visitors at six heritage tourism destinations, all of which shared a number of similar characteristic, including their rates of visitation, geographic location etc. What is more important these destinations has a historical value and played a role of national historic significance. The finding indicated visitors to all of these destinations possessed very homogeneous demographic characteristics. For instance, majority of the visitors are female, age between 31-40, attained high level of education achievement and preferred to travel with own vehicle. In considering lifestyles and activity level preferences,respondents at all destinations bore a striking resemblance to each other, most of them are classified as ‘active centric' And as to personal values, visitors are concerned about warmth relationship with others. Given accurate and up-to-date information to the marketers, this will permit them to do proper segmentation. Thus a marketing policy which remain valid throughout the new millennium, whilst allowing sufficient flexibility for advantage to be taken of opportunities in response to changing market conditions.