The Effect of Customers' Satisfaction towards Customer Loyalty among Mobile Telecomunication Providers in Malaysia

• 第一著者: Sarina, Ismail
• フォーマット: 学位論文
• 言語: English; English
• 出版事項: 2009
• 主題: HF5415.33 Consumer Behavior.
• オンライン･アクセス: http://etd.uum.edu.my/1682/1/Sarina_Ismail.pdf; http://etd.uum.edu.my/1682/2/1.Sarina_Ismail.pdf; http://etd.uum.edu.my/1682/

The purpose of this study is to understand the effect between customer satisfaction and customer loyalty in the Malaysian mobile telecommunication services. This sector is highly competitive as new players coming in, with aggressive price offering, high promotion, better network quality and great cu...