Identifying Factors That Influence the Utilization of Agribazaar's Portal
This paper aims to evaluate the acceptance of Agribazaar's portal by users of the portal. The Unified Theory of Acceptance and Use of Technology (UTAUT) model has been used to assess user's acceptance on Agribazaar's portal. This model suggests that there are a number of factors that...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/1659/1/Dawood_Sallem_Hussian.pdf http://etd.uum.edu.my/1659/2/1.Dawood_Sallem_Hussian.pdf http://etd.uum.edu.my/1659/ |
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