Identifying Factors That Influence the Utilization of Agribazaar's Portal

• المؤلف الرئيسي: Hussian, Dawood Sallem
• التنسيق: أطروحة
• اللغة: English; English
• منشور في: 2009
• الموضوعات: TK5101-6720 Telecommunication
• الوصول للمادة أونلاين: http://etd.uum.edu.my/1659/1/Dawood_Sallem_Hussian.pdf; http://etd.uum.edu.my/1659/2/1.Dawood_Sallem_Hussian.pdf; http://etd.uum.edu.my/1659/

This paper aims to evaluate the acceptance of Agribazaar's portal by users of the portal. The Unified Theory of Acceptance and Use of Technology (UTAUT) model has been used to assess user's acceptance on Agribazaar's portal. This model suggests that there are a number of factors that...