Criteria for Measuring Perceived Usefulness of Mobile Commerce Services

The objective of this study is to identify the important criteria for measuring perceived usefulness of m-commerce services. This study was conducted in UUM as a case study. Descriptive analysis, crobanch’s alpha, pearson correlation and linear regression were used for data analysis. The results sh...

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Bibliographic Details
Main Author: Wong, Ha Ding
Format: Thesis
Language:English
English
Published: 2009
Subjects:
Online Access:http://etd.uum.edu.my/1657/1/Wong_Ha_Ding.pdf
http://etd.uum.edu.my/1657/2/1.Wong_Ha_Ding.pdf
http://etd.uum.edu.my/1657/
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