The Relationship Between Brand Evidence and Brand Hearsay Towards Brand Verdicts in Service

• المؤلف الرئيسي: Nur Elyani, Hasan
• التنسيق: أطروحة
• اللغة: English; English
• منشور في: 2009
• الموضوعات: HD28-70 Management. Industrial Management
• الوصول للمادة أونلاين: http://etd.uum.edu.my/1648/1/Nur_Elyani_Binti_Hasan.pdf; http://etd.uum.edu.my/1648/2/1.Nur_Elyani_Binti_Hasan.pdf; http://etd.uum.edu.my/1648/

Nowadays, service branding is seen as an important part which helps the service organization brand their service. There are some elements in service branding that the organization must have in order to retain the consumer’s re-patronage intention to the service offered. This study examined the rela...